find the loose brick

Every market has an opening, and every competitor has a weakness, and to find a path to success you simply need to look for the loose bricks.

I’ve adapted, morphed, and built on this concept to chart the success in markets ranging from financial services and medical publishing to legal services and non-profits following a three step approach: discover, design, deliver.

digital marketing + social media + marketing strategy + customer behavior + loyalty + branding + product marketing + segmentation + forecasting + pricing + public relations + media relations + online marketing + search engine marketing + seo + sem + six sigma + sales effectiveness + demand generation + lead generation + lead management + change management + process improvement + analytics + website development + customer relationship management + account based marketing + marketing automation + customer insights + market research + advertising + international marketing + marketing communications + direct marketing + direct response + multi-channel marketing + team building + leadership + crisis management

internal review + external review + defining success

Discovery is about gaining an understanding of the current state of your business as well as the environment in which it competes and ultimately articulating what success look like over a defined period of time.  This stage is vitally important to understanding your clients, how they interact with your firm, what works and what doesn’t, as well as what may be missing.   In addition, this is an exploration of what the perceived strengths, weaknesses, opportunities and threats are to the firm.

blueprint + strategy + tactics + prioritization + timing + budgeting + resources

You can’t build your house without a plan and a budget.

execution + oversight + reporting

There is no “one-size-fits-all” engagement.  Examples span from baseline marketing and business development strategic consultation, to providing on-site, hand-on oversight of existing and proposed marketing activities, all based on the outcome of the marketing and business development plan combined with your expectations and goals.

You want to break through.

I want to help.

I am always on the lookout for loose bricks