Ah, the outdoors. I love a good hike along the steep banks of the Wissahickon to escape the everyday grind of my urban lifestyle, but what surprises many people is my love of the other outdoor: billboards.
You may be thinking: Is he talking about billboards a la Burma Shave? Really? In this age of all things digital where Facebook and Google reign supreme?
Well, yes, without hesitation.
I encourage every marketer wanting to build a successful branding campaign to look to this “old school” media. Outdoor presents brand marketers a uniquely physical, persistent and unavoidable presence that is right in the face of the commuting customer which is unlike anything video or digital can offer.
And there are few things more satisfying than hearing a customer say, “I see those billboards everywhere.”
