With over 25 years experience in marketing, Kevin Lawrence is a specialist in leading turn-around omni-channel marketing strategies and teams across industries from financial services, to medical publishing, to legal services and the non-profit world, including an Ivy League University, a world-renowned science museum and Grammy nominated orchestra.
Kevin has experience managing local, national and global brands and leading world-class marketing communications teams and has held a variety of senior marketing and sales effectiveness roles, each building on his core leadership skills and creative-analytic abilities: converting big data into decision-making tools and valuable marketing insights; motivating staff and contractors to high levels of performance; driving sales results; developing new revenue streams through technology, analytics, segmentation and CRM, and leading effectively in times of change.
Use weather to forecast museum attendance? Sure.
Analyze credit card transactions to predict travel to Europe? Yes.
Build nationally recognized social media campaigns? Ok.
Transform direct marketing operations with technology? Check.
Produce award winning television commercials? Of course.
Help launch a cruise line? Affirmative.
Earn articles in the the New York Times? Naturally.
Invent a patentable CRM system? Why not.