“Another approach to competitive innovation, searching for loose bricks, exploits the benefits of surprise, which is just as useful in business battles as it is in war. Particularly in the early stages of a war for global markets, successful new competitors work to stay below the response threshold of their larger, more powerful rivals. staking out underdefended territory is one way to do this.” 

— Strategic Intent, Gary Hamel and C.K. Prahalad.

“The servant-leader is servant first… It begins with the natural feeling that one wants to serve, to serve first.”

— Robert K. Greenleaf